The constantly changing market forces companies to develop new business strategies and to invest in operating cost reducing solutions, in order to survive. These plans also include improvement of the company’s operational efficiency, in order to compensate for the differentiation on the market based only on the price, and technology is a key element for this strategy to succeed.

In other words, this means opening up of a “new battle field” for the competitors, by means of which Romanian companies wish to position themselves better on the market as far as their customer approach and their relationship with the customer are concerned.

The solution that ASCENTA provides is used to manage, store and access rapidly and safely the customer’s evidence. It helps companies to react better to the customers’ needs, to improve security, to ensure compliance with the regulations, to offer self service to the customers, to recover documents and reduce legal and credit risks.